SAGE Reference - Encyclopedia of Business in Today's World

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Market Research

In: Encyclopedia of Business in Today's World
Edited by: Charles Wankel
Subject:General Business & Management
Keywords:market research; marketing research

Market research examines the operating environment of a corporation. It includes all of the processes and operations that deal with the systematic acquisition of knowledge, including searching for, collecting, ...

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  Wankel, C. (2009). Market research. In Encyclopedia of business in today's world (Vol. 1, pp. 1084-1085). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412964289.n620
  
  Wankel, Charles. "Market Research." In Encyclopedia of Business in Today's World, edited by Wankel, Charles, 1084-85. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412964289.n620.
  
  Wankel, C. 2009. Market Research. In: Charles Wankel Editor, 2009. Encyclopedia of Business in Today's World, Thousand Oaks, CA: SAGE Publications, Inc. pp. 1084-1085 Available at: <https://dx.doi.org/10.4135/9781412964289.n620> [Accessed 19 Aug 2022].
  
  Wankel, Charles. "Market Research." Encyclopedia of Business in Today's World. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 1084-85. SAGE Knowledge. 19 Aug 2022, doi: https://dx.doi.org/10.4135/9781412964289.n620.
  
  Wankel, Charles (2009). Market research In:Market Research Encyclopedia of business in today's world Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2009:1084-1085. doi:10.4135/9781412964289.n620
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