SAGE Reference - Encyclopedia of Business in Today's World

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Marketing

In: Encyclopedia of Business in Today's World
Edited by: Charles Wankel
Subject:General Business & Management
Keywords:target markets

Marketing identifies unfulfilled needs and desires and satisfies those needs and desires in the target market. Marketing entails an entire process that involves identifying opportunities in the market that ...

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  Wankel, C. (2009). Marketing. In Encyclopedia of business in today's world (Vol. 1, pp. 1078-1082). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412964289.n618
  
  Wankel, Charles. "Marketing." In Encyclopedia of Business in Today's World, edited by Wankel, Charles, 1078-82. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412964289.n618.
  
  Wankel, C. 2009. Marketing. In: Charles Wankel Editor, 2009. Encyclopedia of Business in Today's World, Thousand Oaks, CA: SAGE Publications, Inc. pp. 1078-1082 Available at: <https://dx.doi.org/10.4135/9781412964289.n618> [Accessed 13 Aug 2022].
  
  Wankel, Charles. "Marketing." Encyclopedia of Business in Today's World. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 1078-82. SAGE Knowledge. 13 Aug 2022, doi: https://dx.doi.org/10.4135/9781412964289.n618.
  
  Wankel, Charles (2009). Marketing In:Marketing Encyclopedia of business in today's world Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2009:1078-1082. doi:10.4135/9781412964289.n618
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