• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

In the past 20 years, an increasing number of firms have changed their orientation from domestic to international marketing and/or production. Internationalization is accordingly when firms extend their products ...

Loading
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles