Integrated Marketing Communication

The emergence of integrated marketing communication (IMC) introduced a new paradigm into the corporate sphere, promising to make marketing more effective and competitive. The development of IMC constitutes a ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles