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Gnomes of Zurich
The Gnomes of Zurich is an old tongue-in-cheek term for the Swiss market, and especially Swiss bankers. The term was first used by Harold Wilson, the Shadow Chancellor of the British Parliament in ...
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- Matrix Structure
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- Near-Shoring
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- Operations Management
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- Product Component Model
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- Regional Divisions
- Research and Development
- Research Methods: Mixed Methods
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- Risk Management
- Robotics
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- Standardization
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- Supply Chain Management
- Supply Chain Risks
- Technology Transfer
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- Transportation
- Turnkey
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- Value Chain
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- Virtual Vertical Integration
- Warranties
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- Advanced Pricing Agreement
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- Back Translation
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- Competitive Market Analysis
- Consumer Behavior
- Consumer Needs and Wants
- Consumer Surveys
- Consumption
- Customer Relationship Management
- Emerging Markets
- Focus Groups
- Global Brand Strategy
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- Lifestyle Research
- Market Audit
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- Market Research
- Market Share
- Marketing
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- Markets
- Maslow's Hierarchy of Needs
- Media
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- Positioning
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- Seasonality
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- SIOP
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- Economic Integration
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- European Union
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- Free Trade Zone
- Maastricht Treaty
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- Food and Agriculture Organization (FAO)
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- Organisation for Economic Co-operation and Development
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- Special Drawing Rights
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