SAGE Reference - Encyclopedia of Business in Today's World

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Global Branding Strategy

In: Encyclopedia of Business in Today's World
Edited by: Charles Wankel
Subject:General Business & Management
Keywords:branding; global brand strategy

Managers are gradually recognizing that brands are among their firm's most valuable assets. Strong global brands allow companies to increase their international revenues and growth. Global branding also helps ...

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  Wankel, C. (2009). Global branding strategy. In Encyclopedia of business in today's world (Vol. 1, pp. 761-763). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412964289.n440
  
  Wankel, Charles. "Global Branding Strategy." In Encyclopedia of Business in Today's World, edited by Wankel, Charles, 761-63. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412964289.n440.
  
  Wankel, C. 2009. Global Branding Strategy. In: Charles Wankel Editor, 2009. Encyclopedia of Business in Today's World, Thousand Oaks, CA: SAGE Publications, Inc. pp. 761-763 Available at: <https://dx.doi.org/10.4135/9781412964289.n440> [Accessed 13 Aug 2022].
  
  Wankel, Charles. "Global Branding Strategy." Encyclopedia of Business in Today's World. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 761-63. SAGE Knowledge. 13 Aug 2022, doi: https://dx.doi.org/10.4135/9781412964289.n440.
  
  Wankel, Charles (2009). Global branding strategy In:Global Branding Strategy Encyclopedia of business in today's world Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2009:761-763. doi:10.4135/9781412964289.n440
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