Ethnocentrism refers to the human tendency to view the world through the lens of one's own culture. An ethnocentric individual considers their race or ethnic group and aspects of their culture—behavior, ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles