SAGE Reference - Encyclopedia of Business in Today's World

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Distribution

In: Encyclopedia of Business in Today's World
Edited by: Charles Wankel
Subject:General Business & Management
Keywords:distribution; marketing mix

In business, distribution is the process by which a good or service is made available to the consumer. Distribution is one of four elements of the marketing mix, along with pricing, product, and ...

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  Wankel, C. (2009). Distribution. In Encyclopedia of business in today's world (Vol. 1, pp. 520-521). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412964289.n303
  
  Wankel, Charles. "Distribution." In Encyclopedia of Business in Today's World, edited by Wankel, Charles, 520-21. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412964289.n303.
  
  Wankel, C. 2009. Distribution. In: Charles Wankel Editor, 2009. Encyclopedia of Business in Today's World, Thousand Oaks, CA: SAGE Publications, Inc. pp. 520-521 Available at: <https://dx.doi.org/10.4135/9781412964289.n303> [Accessed 22 Jan 2022].
  
  Wankel, Charles. "Distribution." Encyclopedia of Business in Today's World. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 520-21. SAGE Knowledge. 22 Jan 2022, doi: https://dx.doi.org/10.4135/9781412964289.n303.
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