• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Customization refers to the efforts of companies to offer goods and services specifically designed or customized according to the needs of a particular customer, a group of customers, or an entire market ...

Loading
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles