SAGE Reference - Encyclopedia of Business in Today's World

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Consumer Behavior

In: Encyclopedia of Business in Today's World
Edited by: Charles Wankel
Subject:General Business & Management
Keywords:consumer behavior; consumers

Consumer behavior is essentially the attitudes, intentions, decisions, and actions of individuals as everyday consumers in the marketplace. The study of consumer behavior is embedded in a host of ...

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  Wankel, C. (2009). Consumer behavior. In Encyclopedia of business in today's world (Vol. 1, pp. 370-373). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412964289.n212
  
  Wankel, Charles. "Consumer Behavior." In Encyclopedia of Business in Today's World, edited by Wankel, Charles, 370-73. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412964289.n212.
  
  Wankel, C. 2009. Consumer Behavior. In: Charles Wankel Editor, 2009. Encyclopedia of Business in Today's World, Thousand Oaks, CA: SAGE Publications, Inc. pp. 370-373 Available at: <https://dx.doi.org/10.4135/9781412964289.n212> [Accessed 12 Aug 2022].
  
  Wankel, Charles. "Consumer Behavior." Encyclopedia of Business in Today's World. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 370-73. SAGE Knowledge. 12 Aug 2022, doi: https://dx.doi.org/10.4135/9781412964289.n212.
  
  Wankel, Charles (2009). Consumer behavior In:Consumer Behavior Encyclopedia of business in today's world Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2009:370-373. doi:10.4135/9781412964289.n212
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