SAGE Reference - Encyclopedia of Business in Today's World

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Advertising

In: Encyclopedia of Business in Today's World
Edited by: Charles Wankel
Subject:General Business & Management
Keywords:advertising

Advertising is one of the four primary forms of promotional (or integrated marketing communications) activity employed by marketing organizations to informatively and/or persuasively communicate with consumers and other targeted ...

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  Wankel, C. (2009). Advertising. In Encyclopedia of business in today's world (Vol. 1, pp. 25-30). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412964289.n15
  
  Wankel, Charles. "Advertising." In Encyclopedia of Business in Today's World, edited by Wankel, Charles, 25-30. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412964289.n15.
  
  Wankel, C. 2009. Advertising. In: Charles Wankel Editor, 2009. Encyclopedia of Business in Today's World, Thousand Oaks, CA: SAGE Publications, Inc. pp. 25-30 Available at: <https://dx.doi.org/10.4135/9781412964289.n15> [Accessed 26 May 2022].
  
  Wankel, Charles. "Advertising." Encyclopedia of Business in Today's World. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 25-30. SAGE Knowledge. 26 May 2022, doi: https://dx.doi.org/10.4135/9781412964289.n15.
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