SAGE Reference - Encyclopedia of Business in Today's World

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Buying Motives/Behavior

In: Encyclopedia of Business in Today's World
Edited by: Charles Wankel
Subject:General Business & Management
Keywords:buying behavior; consumer behavior; customers

Buying behavior, a component of consumer behavior, involves how people, in their roles as individual, household, and organizational consumers, seek [Page 206]satisfaction of their needs and wants through product ...

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  Wankel, C. (2009). Buying motives/behavior. In Encyclopedia of business in today's world (Vol. 1, pp. 206-208). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412964289.n124
  
  Wankel, Charles. "Buying Motives/Behavior." In Encyclopedia of Business in Today's World, edited by Wankel, Charles, 206-8. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412964289.n124.
  
  Wankel, C. 2009. Buying Motives/Behavior. In: Charles Wankel Editor, 2009. Encyclopedia of Business in Today's World, Thousand Oaks, CA: SAGE Publications, Inc. pp. 206-208 Available at: <https://dx.doi.org/10.4135/9781412964289.n124> [Accessed 8 Aug 2022].
  
  Wankel, Charles. "Buying Motives/Behavior." Encyclopedia of Business in Today's World. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 206-8. SAGE Knowledge. 8 Aug 2022, doi: https://dx.doi.org/10.4135/9781412964289.n124.
  
  Wankel, Charles (2009). Buying motives/behavior In:Buying Motives/Behavior Encyclopedia of business in today's world Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2009:206-208. doi:10.4135/9781412964289.n124
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