• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Business-to-Business (B2B) exchanges take place between two or more companies. The overall size of sales revenues attributed to business-to-business transactions is much larger than that of the consumer market. ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles