Globalization theorists have coined the term glocalization to better understand how global economic and social forces affect individuals. This neologism, combining global and local, shifts the study of globalization to the periphery of transnational organizations. Whereas the idea of globalization connotes ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles