Summary
Chapters
Video Info
Professor Tawnya Adkins Covert presents her research into how women's magazine advertisements during World War II helped to mobilize women. She studied how government agencies like the Office of War Information collaborated with magazine publishers. Adkins Covert also examined how the appeals varied based on the social class of the audience, as well as how they changed gender scripts for women.
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Chapter 1: Introduction
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Chapter 2: An Uneasy Alliance Between Government, Industry, and Media
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Chapter 3: Traditional Gender and Class Ideologies Reflected in Government Documents
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Chapter 4: Content Analysis of Magazine Advertisements
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Chapter 5: War References
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Chapter 6: Mobilization Appeals
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Chapter 7: Women's Employment
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Chapter 8: Conclusion
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