Social Networks

Social Networks

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    • 00:02

      [MUSIC PLAYING]

    • 00:12

      DR. EVA GIRAUD: Social networks.Although the term "network" has existed since the 16th century,where it was originally intended to be literallya net-like structure, from the late 19th, early 20th century,the term became used to really talkabout technological networks, telecommunication networks,

    • 00:35

      DR. EVA GIRAUD [continued]: different ways in which you've got these networks people thatwere brought together by particular technologies.At the same time, this idea of networkswas being applied by social theorists to society.So society started to be understoodin terms of different networks of individuals.

    • 00:58

      DR. EVA GIRAUD [continued]: By the '80s and early '90s, these termshad almost collapsed onto each other, due to the riseof the internet-- where you have a technological network, thatwas also seen as supporting or creating social networks--and by this Web 2.0 era from the 2000s onwards.

    • 01:21

      DR. EVA GIRAUD [continued]: These ideas had almost totally collapsed into themselves,and now when we say social network,we literally just think of particular typesof technologies that are used to bring communities of peopletogether.So when we refer to social networks and social mediatoday, there's almost been this convergenceof the idea of the technological network and the social network,

    • 01:44

      DR. EVA GIRAUD [continued]: where technologies are used to helpsupport particular communities of peopleand bring them together.More specifically, we think aboutcommercial social networks that use the internet in orderto create spaces for particular communities of peoplewith shared interests, and allow them to communicatewith each other and support those particular communities.

    • 02:08

      DR. EVA GIRAUD [continued]: So for instance, you have somethinglike YouTube, which is a special network whichsupports video sharing.Or you have something like Facebook,which is a social network that supports interactionsbetween friends.Or LinkedIn, which supports interactions between peoplewith shared business interests.So you've shifted from this literal description

    • 02:30

      DR. EVA GIRAUD [continued]: or a net-like structure, to these two definitionsof the network is something social,and the network is something sociological.And now, we just use them to referto particular types of technologies that almost haveboth of these levels combined into one.

Social Networks

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Abstract

Dr. Eva Giraud explains the development of the term "social network."

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Social Networks

Dr. Eva Giraud explains the development of the term "social network."

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