Transcript

Small Business in Action: Creating a Brand & Connecting with Customers

Chapters

Watching now: Chapter 1: Larisa Ru and John Stone on Knowing Your Customers
Start time: 00:00:00 End time: 00:01:51
Chapter 2: John Stone on Knowing Your Brand
Start time: 00:01:52 End time: 00:03:49
Chapter 3: Larisa Ru on Building Loyalty and Customer Relationships
Start time: 00:03:50 End time: 00:05:15

Video Type: In Practice

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  Ru, L., & Stone, J. (Speakers). (2019). Small business in action: creating a brand & connecting with customers [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781529703009
  
  Ru, Larisa, and John Stone. "Small Business in Action: Creating a Brand & Connecting with Customers." In SAGE Video. London: SAGE Publications Ltd, 2019. Video, 00:05:15. https://www.doi.org/10.4135/9781529703009.
  
  Ru, L. and Stone, J., 2019. Small Business in Action: Creating a Brand & Connecting with Customers, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781529703009> [Accessed 12 Apr 2021].
  
  Ru, Larisa and John Stone. Small Business in Action: Creating a Brand & Connecting with Customers. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 17 Jun 2019. doi: https://www.doi.org/10.4135/9781529703009. 12 Apr 2021.
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