Transcript

Small Business in Action: Creating a Brand & Connecting with Customers

Chapter 1: Larisa Ru and John Stone on Knowing Your Customers

Chapters

Watching now: Chapter 1: Larisa Ru and John Stone on Knowing Your Customers
Start time: 00:00:00 End time: 00:01:51
Chapter 2: John Stone on Knowing Your Brand
Start time: 00:01:52 End time: 00:03:49
Chapter 3: Larisa Ru on Building Loyalty and Customer Relationships
Start time: 00:03:50 End time: 00:05:15

Video Type: In Practice

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  Ru, L. & Stone, J. (Speaker). (2019). Small business in action: creating a brand & connecting with customers [Streaming video]. Retrieved from SAGE Video.
  
  Ru, Larisa and John Stone. "Small Business in Action: Creating a Brand & Connecting with Customers." SAGE Video video, 00:05:15. 2019. http://sk.sagepub.com/video/small-business-in-action-creating-a-brand-and-connecting-with-customers.
  
  Small Business in Action: Creating a Brand & Connecting with Customers 2019, online video, SAGE Publications Ltd, London, viewed 24 October 2020, <http://sk.sagepub.com/video/small-business-in-action-creating-a-brand-and-connecting-with-customers>.
  
  Ru, Larisa and John Stone. "Small Business in Action: Creating a Brand & Connecting with Customers." Online video clip. SAGE Video. SAGE Publications Ltd, 17 Jun. 2019. Web. 24 Oct. 2020.
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