Transcript

Small Business in Action: Creating a Brand & Connecting with Customers

Chapter 1: Larisa Ru and John Stone on Knowing Your Customers

Chapters

Watching now: Chapter 1: Larisa Ru and John Stone on Knowing Your Customers
Start time: 00:00:00 End time: 00:01:51
Chapter 2: John Stone on Knowing Your Brand
Start time: 00:01:52 End time: 00:03:49
Chapter 3: Larisa Ru on Building Loyalty and Customer Relationships
Start time: 00:03:50 End time: 00:05:15

Video Type: In Practice

Tools
Tools icon close
- icon download (opens in new window) info Download PDF
- icon citeCite
  
  Cite icon close
  
  Format APA
  
  Ru, L. & Stone, J. (Speaker). (2019). Small business in action: creating a brand & connecting with customers [Streaming video]. Retrieved from SAGE Video.
  
  Ru, Larisa and John Stone. "Small Business in Action: Creating a Brand & Connecting with Customers." SAGE Video video, 00:05:15. 2019. http://sk.sagepub.com/video/small-business-in-action-creating-a-brand-and-connecting-with-customers.
  
  Small Business in Action: Creating a Brand & Connecting with Customers 2019, online video, SAGE Publications Ltd, London, viewed 11 July 2020, <http://sk.sagepub.com/video/small-business-in-action-creating-a-brand-and-connecting-with-customers>.
  
  Ru, Larisa and John Stone. "Small Business in Action: Creating a Brand & Connecting with Customers." Online video clip. SAGE Video. SAGE Publications Ltd, 17 Jun. 2019. Web. 11 Jul. 2020.
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- icon shareShare
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- icon embedEmbed
  
  Embed icon close
  
  Embed this Video
  Add this video to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Videos icon link (opens in new window)
  
  Clip - http://sk.sagepub.com/video/skpromo/4MLHv5/small-business-in-action-creating-a-brand-and-connecting-with-customers
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
- icon Get linkGet link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink: http://sk.sagepub.com/video/skpromo/4MLHv5/small-business-in-action-creating-a-brand-and-connecting-with-customers
  
  Copy to clipboard
  
  Cancel