Sentiment

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    • 00:02

      [MUSIC PLAYING]

    • 00:11

      OSMAN JUNAID: Sentiment is effectivelyhow people say things. [Osman Junaid, Managing Director,Human Digital] In a social media context,this is important, because brands and brand managersneed to understand what people aresaying about their brands, products, and services.[MUSIC PLAYING]

Sentiment

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Abstract

Sentiment is an important aspect of customer feedback, especially via social media, because it allows companies to directly experience how customers feel about their brands, products or services.

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Sentiment

Sentiment is an important aspect of customer feedback, especially via social media, because it allows companies to directly experience how customers feel about their brands, products or services.

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