Summary
Chapters
Video Info
Simon Richardson explains how his company, Human Digital, does qualitative analysis to show companies what people are saying about them on the Internet.
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Chapter 1: Qualitative Research
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Chapter 2: Coding Sheets
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Chapter 3: Social Media vs. Social Web
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Chapter 4: Metrics
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Chapter 5: Qualitative vs. Quantitative
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Chapter 6: Sentiment
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Chapter 7: Social Tracking
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Chapter 8: Conversation Share
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Chapter 9: Conversation Analysis
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Chapter 10: Human vs. Machine Analytics
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