Summary
Chapters
Video Info
Paul Burns discusses his successful career in advertising and offers information and advice for those looking to get into the communications field.
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Chapter 1: Advertising Specialist Paul Burns Introduces Himself
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Chapter 2: How Did You First Get Into the World of Advertising?
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Chapter 3: The Role of an Account Handler within an Advertising Agency
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Chapter 4: Paul Discusses his Work at Saatchi and Saatchi, a Large Advertising Agency in London
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Chapter 5: Paul Discusses his Work as the Account Handler for the National Lottery
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Chapter 6: Paul Discusses the Biggest Lessons he Learned While Working with Saatchi and Saatchi
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Chapter 7: How to Facilitate a Team in Openly Sharing and Developing Ideas as a Group
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Chapter 8: Developing the Perfect Pitch for an Advertisement Idea
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Chapter 9: The Definition of Advertising
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Chapter 10: Strategies to Inspire and Unleash Creativity within an Advertising Team
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Chapter 11: The Changes in Advertising in the Last Five to Ten Years
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Chapter 12: The Excitement of the Advertising Industry
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Chapter 13: The Skills and Qualities that are Most Important in Advertising
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Chapter 14: How Advertisements are Affected by their Cultural Context
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Chapter 15: Advice for the Next Generation of Aspiring Advertising Professionals
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Chapter 16: Strategies for Negotiating with Clients Who May Not Share your Vision of a Campaign
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Chapter 17: The One Thing You'd Tell Yourself at the Start of your Career if You Could Go Back
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