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Measuring Media Bias

Video Type: Video Case

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  • Summary

Professor Tawnya Adkins Covert presents her research into media bias. Her team rated coverage of poverty, crime, gender, and the environment, then averaged scores for individual magazines. She found consistent leanings in both Time and Newsweek magazine, but both were relatively objective. Adkins Covert poses a final question: Should media bias be measured against public opinion, rather than against some imaginary centrist position?

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