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Marshall McLuhan and the Legacy of Popular Modernism

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Jay David Bolter discusses his article that appeared in the April 2014 issue of the Journal of Visual Culture. Marshall McLuhan, whose ideas were disdained by 1960s academia, claimed that the era of the printed book was over, and that television was changing people and society. A modernist, McLuhan's work and persona reinforced the rising status of popular culture and the breakdown of hierarchy in the arts.

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