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Marketing in Emerging Markets

Video Type: Interview

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  Sheth, J. (Academic). (2016). Marketing in emerging markets [Streaming video]. Retrieved from SAGE Video.
  
  Sheth, Jagdish. "Marketing in Emerging Markets." SAGE Video video, 00:33:17. 2016. http://sk.sagepub.com/video/marketing-in-emerging-markets.
  
  Marketing in Emerging Markets 2016, online video, SAGE Publications Ltd, London, viewed 18 September 2020, <http://sk.sagepub.com/video/marketing-in-emerging-markets>.
  
  Sheth, Jagdish. "Marketing in Emerging Markets." Online video clip. SAGE Video. SAGE Publications Ltd, 25 Jun. 2016. Web. 18 Sep. 2020.
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Summary

Summary

Professor Jagdish Sheth gives his perspective on marketing to emerging markets. He discusses the shortcomings of past international marketing efforts and makes several recommendations for marketing in emerging economies.