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Marketing in Emerging Markets

Name: Marketing in Emerging Markets
Uploaded: 2016-06-25T00:00:00-04:00
Description: Professor Jagdish Sheth gives his perspective on marketing to emerging markets. He discusses the shortcomings of past international marketing efforts and makes several recommendations for marketing in emerging economies.

Video Type: Interview

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  Sheth, J. (Academic). (2016). Marketing in emerging markets [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473988491
  
  Sheth, Jagdish. "Marketing in Emerging Markets." In SAGE Video. London: SAGE Publications Ltd, 2016. Video, 00:33:17. https://www.doi.org/10.4135/9781473988491.
  
  Sheth, J., 2016. Marketing in Emerging Markets, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473988491> [Accessed 25 Feb 2021].
  
  Sheth, Jagdish. Marketing in Emerging Markets. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473988491. 25 Feb 2021.
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Summary

Summary

Professor Jagdish Sheth gives his perspective on marketing to emerging markets. He discusses the shortcomings of past international marketing efforts and makes several recommendations for marketing in emerging economies.