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Joseph Turow Discusses Advertising, Media Economics & Media Industries

Video Type: Interview

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Summary

In the interview Joseph Turow, a professor of communications, discuss some key topics of advertising and the media industry. Learn about the benefits that the media industry can offer future students and the audiences. Also discover how mass communication has changed over the years with advances of technology and the digital media. These advances have further changed the way advertisers reach the consumers and how the consumers view advertisements through technology. Turow offers insight on the direction media is heading.

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