Jean Twenge Defines Individualism & Collectivism

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    • 00:00

      [MUSIC PLAYING]

    • 00:11

      JEAN TWENGE: Individualism tends to describea culture that focuses more on the self, and uniqueness,and the individual self.And then, collectivism is a culturewith more of an emphasis on social rulesand social harmony.And it has less emphasis on the self.

    • 00:33

      JEAN TWENGE [continued]: OK so, one way you can see this, say, in the US versus Japan,in the United States it's pretty common for peopleto be relatively casual when they talkto each other in daily-- you even call your bossby his or her first name.But in Japan, it's much more formaland there's much more of an emphasis placed on honorifics

    • 00:54

      JEAN TWENGE [continued]: and using different language with different people.The people change the language and their behaviormore based on the situation and the age and authoritylevel the other person they're talking to.That also happens over time.In the '50s, it was much more commonfor your boss to be Mr. Smith or Mr. Jones.And now your boss is Jim or Mary.[MUSIC PLAYING]

Jean Twenge Defines Individualism & Collectivism

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Abstract

Professor Jean Twenge defines individualism as a way of seeing the world that emphasizes uniqueness and the self. Collectivism focuses more on social rules and harmony.

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Jean Twenge Defines Individualism & Collectivism

Professor Jean Twenge defines individualism as a way of seeing the world that emphasizes uniqueness and the self. Collectivism focuses more on social rules and harmony.

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