Issues Management

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    • 00:11

      SPEAKER 1: Issues management is actually a very powerful forcethat organizations engage in.And where it's rooted in is tryingto influence public policy decisions,and whether those decisions are at your local city council,at the state level, national, or international,you're trying to influence policy decisions.That's the roots of issues management.And issues management began in the 1970s,

    • 00:33

      SPEAKER 1 [continued]: mostly from an activist side.Activists started using it and werevery successful at winning changesin environmental policies.What happened was then people in industrysaw that, they saw the strategies beingused by the activists, and then they created the first modelsof issues management that were used in organizations,and the most prominent one was Johnson-Chase Model

    • 00:54

      SPEAKER 1 [continued]: that used to model issues management.So the activists started it, and the corporationstook it, and refined it, and abused it.And examples of that would be when you go into the grocerystore, and you get a can of soup,and you look, and you see what's on that label,the odds are that every change on that label-- for instance,the most recent one being trans fats--

    • 01:15

      SPEAKER 1 [continued]: were resolved in issues management,where groups were engaged in conflict over whether or notthat should appear on the label.

Issues Management

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Abstract

Issues management is the business practice of influencing public policy.

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Issues Management

Issues management is the business practice of influencing public policy.

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