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International Marketing & the Notting Hill Carnival

Video Type: Video Case

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  Ferdinand, N. (Academic). (2016). International marketing & the notting hill carnival [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473962101
  
  Ferdinand, Nicole. "International Marketing & the Notting Hill Carnival." In SAGE Video. London: SAGE Publications Ltd, 2016. Video, 00:18:39. https://www.doi.org/10.4135/9781473962101.
  
  Ferdinand, N., 2016. International Marketing & the Notting Hill Carnival, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473962101> [Accessed 16 Apr 2021].
  
  Ferdinand, Nicole. International Marketing & the Notting Hill Carnival. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://www.doi.org/10.4135/9781473962101. 16 Apr 2021.
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Summary

Summary

Dr. Nicole Ferdinand discusses topics surrounding the Notting Hill Carnival. She explains the many issues involved in running a large carnival, including community relations, import/exports, and international marketing.