Summary
Chapters
Video Info
Professor Chris Hackley explains implicit advertising as the aspects of advertising communication that are not spoken or written outright. He points to product placement, sponsorship, and native advertising as forms of implicit advertising. He also discusses the growth and future of implicit advertising.
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Chapter 1: What is Implicit Advertising?
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Chapter 2: Examples of Implicit Advertising
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Chapter 3: Product Placement
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Chapter 4: Sponsorship
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Chapter 5: Native Advertising
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Chapter 6: Techniques of Implicit Advertising: Polysemy and Intertextuality
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Chapter 7: Techniques of Implicit Advertising Ideology: Normalization & Valorization
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Chapter 8: The Growth of Implicit Advertising
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Chapter 9: The Future of Implicit Advertising
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Chapter 10: Key Points
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