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Guy Parker - Advertising

Video Type: Interview

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  • Summary
Summary

This video covers the Advertising Standards Authority (ASA) and its role within TV, radio, print, posters, direct marketing, leaflets and online advertising in the United Kingdom. With a focus on legal, decent, honest and truthful advertisement, the ASA provides rules for the industry and checks and balances to enforce and ensure all are fairly representing their products per an evolving and changing society.

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