Group Identity

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    • 00:09

      ELIZABETH THEISS-MORSE: Group identityis about our sense of self and how it relates to the group.So our sense of self involves the group.That has three components.One is affective-- that is, how much do wefeel attached to a group?One is cognitive.How much do we think of ourselves as part of the group?And one is evaluative.And that is how much do we like the group.

    • 00:31

      ELIZABETH THEISS-MORSE [continued]: And those three things together make us much more likelyto act in a way that is part of that group,even if it's to our own self-detriment-- that is,against our own self-interest.

Group Identity

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Abstract

Professor Elizabeth Theiss-Morse explains the three facets of group identity, and outlines how an individual's attachment to a particular group can override their own personal interests.

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Group Identity

Professor Elizabeth Theiss-Morse explains the three facets of group identity, and outlines how an individual's attachment to a particular group can override their own personal interests.

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