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From Chaos to Opportunity: Why Brand Strategy Matters More Than Ever

Video Type: Conference

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  • Summary

Julia Beardwood discusses brand strategy and offers suggestions on how to make brand strategy successful. Branding has to incorporate many factors that take away the consumer's attention, such as attention deficit, media proliferation, excess of choices, and constant change. Beardwood discusses ways to deal with these and how to make a brand effective.

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