Video quick keys
shift+space
play:toggle
shift+right
play:forward30
shift+left
play:backward30
shift+,
segments:previous
shift+.
segments:next
shift+down
volume:decrease
shift+up
volume:increase
shift+m
volume:toggle
shift+a
audio-description:toggle
shift+c
captions:toggle
shift+f
fullscreen:toggle
esc
fullscreen:exit
Transcript

Have you created a personal profile? sign in or create a profile so that you can create alerts, save clips, playlists and searches.

Length: 0:00

Foods and Brands that Matter – Serving the Needs of Cultures and Consumers Around the World

Transcript

Auto scroll
  • Summary
Summary

Using Kellogg's as his focus, marketing executive Mike Mickunas explains how important it is for companies to remain humble and open to customers. He traces the history of the Kellogg Company and shows how the company restructured after hitting a period of stagnation.

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles

Watch next in SAGE Video

More like this in SAGE Knowledge

SAGE Recommends

We found other relevant content for you on other SAGE platforms.