Discourse of Renewal Theory

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    • 00:05

      [Discourse of Renewal Theory]

    • 00:11

      W. TIMOTHY COOMBS: A more recent theory in crisis communicationthat's come out has been the Discourse of Renewal.And it also has roots in rhetoric.And as "renewal" suggests, this is different.Most crisis theories deal with how do wedeal with the crisis situation.Renewal says, how do we think about the future.And the Discourse of Renewal is about,in certain situations, there are types of crises,

    • 00:34

      W. TIMOTHY COOMBS [continued]: such as large-scale accidents or natural disasters,where there is a question about the futureand what you might do.And, in that case, you can use the Discourse of Renewalto talk about a positive future, the direction,where the organization might go, and how stakeholdersmight be helped by that.

Discourse of Renewal Theory

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Abstract

This film looks at corporate apologia, a theory of crisis communication phenomenon that occurs when a corporation in crisis must defend its "character."

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Discourse of Renewal Theory

This film looks at corporate apologia, a theory of crisis communication phenomenon that occurs when a corporation in crisis must defend its "character."

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