Summary
Chapters
Video Info
Ronald Rice discusses the diffusion of innovation, including the stages of diffusion, the different types of adopters, and the factors that affect adoption.
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Chapter 1: Defining diffusion of innovation
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Chapter 2: The diffusion process
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Chapter 3: Perceptions of innovation
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Chapter 4: Perceptions and attributes of innovation diffusion
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Chapter 5: Consequences of innovations
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Chapter 6: Key points
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