Corporate Colonization

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    • 00:06

      [CORPORATE COLONIZATION]

    • 00:09

      DENNIS MUMBY: [PROFESSOR OF COMMUNICATION STUDIES,UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL]Corporate colonization is a term that has arisen outof a more critical approach to the study of organizations.It's a term that Stan Deetz uses in his book Democracyin an Age of Corporate Colonization,and it's really an effort to understand

    • 00:30

      DENNIS MUMBY [continued]: the ways in which organizations and corporations have reallyaffected every aspect of our lives.So if you think about the term colonizationhas traditionally been used to thinkabout the ways in which empires colonizedother countries and other territories in the world.Well, the term is being used in this context

    • 00:52

      DENNIS MUMBY [continued]: to think about the ways in which, in some respects,organizations and corporations function the same way.It's difficult for us to experience lifein a non-corporate kind of way.So all of us started to think about the needto be more efficient, and the need to be more disciplined.

    • 01:12

      DENNIS MUMBY [continued]: And so there are lots of books on the market about howwe can do work more effectively, how we can live our lives moreeffectively, how we can date more effectively.So everything is about efficiency and effectiveness,even in educational contexts, in every realm of all life.So the question becomes to what extent

    • 01:33

      DENNIS MUMBY [continued]: do we want that kind of managerial efficiencykind of thinking to be even part of thingslike our relationships with other people and our lovelives, right?So to what extent can we think about the degreeto which that kind of corporate mentality,that managerial mentality, is fundamentally

    • 01:56

      DENNIS MUMBY [continued]: shaping how we think about our relationship to the world.So the idea of corporate colonizationis really intended to enable us to reflect moreabout the extent to which this very narrow way of thinkinghas gotten out of the corporate context,and now is a feature of almost everything that we do

Corporate Colonization

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Abstract

Dennis Mumby explains corporate colonization as the idea that business values have inflitrated our approach to other aspects of life.

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Corporate Colonization

Dennis Mumby explains corporate colonization as the idea that business values have inflitrated our approach to other aspects of life.

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