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Consumer Insights

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  Junaid, O. (Interviewee). (2015). Consumer insights [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473941649
  
  Junaid, Osman. "Consumer Insights." In SAGE Video. London: SAGE Publications Ltd., 2015. Video, 00:00:39. https://www.doi.org/10.4135/9781473941649.
  
  Junaid, O., 2015. Consumer Insights, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473941649> [Accessed 15 Jan 2021].
  
  Junaid, Osman. Consumer Insights. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 30 Apr 2015. doi: https://www.doi.org/10.4135/9781473941649. 15 Jan 2021.
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Summary

Summary

Consumer insights are important for knowing what customers are talking about and what their opinions are about particular brands, products and services.