Career Coaching

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    • 00:05

      [Career Coaching]

    • 00:11

      BRYCE: Hello, sir.

    • 00:11

      STEVEN STEINFELD: Bryce?

    • 00:12

      BRYCE: Nice to meet you.

    • 00:12

      STEVEN STEINFELD: Hi.Bryce, sit down, but stop calling me sir, OK?Let's call me Steve or Steven, whatever.

    • 00:17

      BRYCE: Will do.

    • 00:17

      STEVEN STEINFELD: Hi, I'm Steven Steinfeld.I'm the president of Steinfeld Coaching.We're a job search and a career advancement organizationthat works with everybody from executivesto international students, to MBA students,to other B-school students, to mid-career professionals,to college graduates, in even college freshmen.

    • 00:42

      STEVEN STEINFELD [continued]: So what have you been doing for the last two years?

    • 00:44

      BRYCE: Some of it's been two, three part-time jobsalong the way.

    • 00:47

      STEVEN STEINFELD: So Bryce, the first step is discovery,figuring out what jobs make the most sense for you.The services that we provide are containedwithin a three-step process that I designed and has beenperfected and proven over time.So the three steps are discovery, preparation,and action.Discovery is figuring out what's the right job to pursue,

    • 01:08

      STEVEN STEINFELD [continued]: what's the right career to pursue.So it involves evaluating your skills, your strengths,your values, your knowledge, your education,your experience, and then decidingwhat makes most sense for you, what's the best fit, what kindof a job are you going to get that you're going to love it,you're going to love getting up Monday morning

    • 01:29

      STEVEN STEINFELD [continued]: and getting over there.Which, unfortunately, a lot of people hate their jobs.So my job is to make sure that you select your job,and that your job doesn't select you.What happens very often is that a parent, a teacher will tellyou, hey, you should be an accountant,or you should be a lawyer, and thenyou pursue that kind of career, and you find out

    • 01:50

      STEVEN STEINFELD [continued]: that you're miserable.So what we do is we go through this discovery process,and then only after you go through the discovery processcan you put together, in the preparation stage, a resume,a LinkedIn profile, a job search plan, career goals.Unfortunately, most students don't

    • 02:12

      STEVEN STEINFELD [continued]: do that, most job seekers don't do that.They start by updating their resumeand just send it out to hundreds of unqualified opportunities,hoping that it's a numbers game.And that just doesn't work.And you can usually always get by with 10% morethan what they're offering, and I'll teach you how to do that.So I'll see you at the next meeting.

    • 02:32

      BRYCE: Sounds great.Thank you so much for your help, sir.

    • 02:34

      STEVEN STEINFELD: Thanks.When I started coaching, I worked with executives,because that's what I was used to.I was in the business world, and I workedwith a lot of executives.And then I started working with mid-career professionals whowere unemployed, long-term unemployed.But then, over time, my clientelehas gotten younger and younger.

    • 02:55

      STEVEN STEINFELD [continued]: Sometimes I say I'll be working with kindergartners prettysoon, because it's very important to getan early start on figuring out your career and your jobprospects.So I started working with graduate studentsand undergraduates, and I even speak to high school groups,because the sooner you get in touch with your options,the sooner you figure out what classes to take,

    • 03:17

      STEVEN STEINFELD [continued]: what careers make sense for you from your point of view,not what somebody's telling you, the easier it'sgoing to be for you, and the more confidentyou're going to be when you pursue an internship or a job.If you walk into a job interview and you're not confidentthat that's the right job and the right organization for you,

    • 03:38

      STEVEN STEINFELD [continued]: it's going to be very, very difficult to get hired.What I do is very different than what most job search techniquesare, because we make a goal of avoiding the human resourcesdepartment and getting directly to the hiring manager,or to somebody who can influence the hiring manager.So it starts with a LinkedIn profile.

    • 03:59

      STEVEN STEINFELD [continued]: Using LinkedIn strategically, and Idon't know how many students are using LinkedIn strategically.Sometimes I say a lot of studentsare on LinkedIn as if it's the phone book,but they don't really use, they don't reallyget the value added that they could be.So we teach them how to use LinkedIn strategicallyto get to the right people, make those kinds of connections,

    • 04:20

      STEVEN STEINFELD [continued]: and then establish informational interviews with those people.An informational interview is a short meeting, usually20 minutes, very often it happens at Starbucks or a placelike that, and you're sharing information and advice.You're gaining information and advicefrom people who are in the positionto give you that kind of information and advice.

    • 04:40

      STEVEN STEINFELD [continued]: If you handle an informational interview properly,effectively, it very often leads directly or indirectlyto a job interview.We have almost a million students in the USwho are foreign nationals today whenit comes to working with them or other professionals whoare foreign nationals, I have to tap my experienceof working internationally.

    • 05:00

      STEVEN STEINFELD [continued]: I spent many years working in 30 countries, six continents,and I'm very sensitive to those kinds of issues.But so are employers.I spent much more time working with those kinds of studentson networking, on interviewing techniques,on salary negotiation techniques than I would with somebody

    • 05:23

      STEVEN STEINFELD [continued]: who's American born.In fact, very often I have to spend a lot of timereviewing and editing all of their communications,whether it's LinkedIn communications,or other social media, or cover letters, or just emails,everything that they write, because very often a job seekeris judged-- a student, anybody is

    • 05:45

      STEVEN STEINFELD [continued]: judged on their writing ability, on their communication ability.Today, communication skills are oneof the most important things that employers are looking for,and that can be very challenging to somebodyfrom a different culture and a different language.Most people who are thinking about getting into the coachingprofession really don't know what it's all about.

    • 06:07

      STEVEN STEINFELD [continued]: Obviously, I don't want more competition in the coaching.Now, seriously, I get that question more than you think.HR people, maybe, who are looking for a second career.And when I explain to them what's involved,which they don't usually know what's really involvedto be successful, most of them do nothave the kind of background that's required.For example, I have a background in marketing and sales.

    • 06:30

      STEVEN STEINFELD [continued]: My wife was a recruiter.I spent a lot of time recruiting,hiring, training people.I see it from the point of view of the hiring manager.Most coaches can't see it that wayif they only have an academic background, for example,or they only worked in a nonprofit space.And what I do personally to make sure

    • 06:50

      STEVEN STEINFELD [continued]: that my clients are successful and the students that I workwith are successful, which is I use my own network,I spend whatever time is necessary.A lot of people think that if you spend an hour an houra week with a job seeker, with a student in a career servicesoffice, they're going to get what they need.But no, there's lots of questionsthat come up every day.

    • 07:11

      STEVEN STEINFELD [continued]: Besides that, I explain to them that ittakes three or four years to build a brand,to build a reputation, and start making money.And that's often very, very discouraging.As a job search coach, you face many, many challenges,but they're dependent upon and the studentsthat you work with, or depend upon the clientsthat you work with.

    • 07:32

      STEVEN STEINFELD [continued]: So for example, if you're workingwith an international student, theyface cultural challenges, language challenges,a bias against hiring international students,because even if you want to hire them, there's a quota.You have to go through a process,we have to get through a lottery to be selected,and they're not sure if you're going to go home anyway

    • 07:52

      STEVEN STEINFELD [continued]: in six months, and they might train you,and then you might back to your home country.When you're dealing with mid-career professionals,somebody who's been in a job for 20 years and they get laid off,they can become very easily depressed, evenclinically depressed.So you have to deal with that, keeping them motivated.And when I work with most students,I find most students are just unsure.

    • 08:15

      STEVEN STEINFELD [continued]: They're just unsure of what path to follow.What's the right path, what's the right job, what's my goal.It's very easy to say pursue your dream job,but it's like how do you do that,how do you even know that you're pursuing the right job, whichis why I established a process of discovery, preparation,

    • 08:36

      STEVEN STEINFELD [continued]: and action, to provide a process that all job seekers can followto keep them on track, and keep them motivated,and get to the right result.Steven Steinfeld, Steinfeld Coaching.understand you'd like to speak with me.In fact, I've already pulled up your resumeand your LinkedIn profile, so I know a little bit about you,but I'm not sure exactly what your challenges are.

    • 08:58

      STEVEN STEINFELD [continued]: So can you give me an idea of what your situation is?My goal as a coach is to have every one of my clientsand students get the best job possible in the shortestamount of time.And I've been very fortunate, because maybe 95%of American-born students and another job seekers

    • 09:19

      STEVEN STEINFELD [continued]: are successful doing that, working with me.And even 80% of international students,which is three times as high as what the average is.But as I just said, it doesn't always happen.When it doesn't always happen, I beat myself up,I'm very disappointed.But ultimately, I judge myself on my client and student's

    • 09:41

      STEVEN STEINFELD [continued]: satisfaction with my work.And fortunately, it's been 100% client satisfaction,because I really go out of my wayto give 100% of my effort and care and support to everybodyI work with-- students, clients, everybody.People think that there's a lot of ethical issues,

    • 10:02

      STEVEN STEINFELD [continued]: that job seekers very often are unethical.For example, maybe they're going to embellish their resumeor something like that.That's very hard to do in the society we live in,because employers are going to check your social media,they're going to Google your name,and they're going to check your Facebook page,

    • 10:22

      STEVEN STEINFELD [continued]: and your history is an open book.So there's really no way to hide anything.When I think of being unethical, I think about someof the coaches who are involved in the industry,particularly the "professional resume writers" who reallyare doing a disservice to their clients,because they're really not prepared to really support

    • 10:43

      STEVEN STEINFELD [continued]: them and assist them, but they go forward anyway.It's very hard for me not to call them out on social media.The job search process since, say, 2008has changed dramatically.I used to say that networking was 60% of getting a job.Networking was 60% importance.Today, I say it's 90% in importance.

    • 11:06

      STEVEN STEINFELD [continued]: And for some challenged job seekers,international students, people thatdon't have much of a work history,people who've never had an internship, people who'vemany jobs in a short period of time, people that havegaps in their resume, its pretty much close to 100%.The biggest discouragement is that you're not

    • 11:28

      STEVEN STEINFELD [continued]: going to get your dream job.It's very easy to say-- there are books,get your dream job in two weeks or something like that,and when you start to have expectations like that,you are sure to be disappointed.It's great to have a long term goal,but then you've got to figure out what'sthe right next step for me.And that's not easy to figure out.So if you think you're going to pursue your dream

    • 11:51

      STEVEN STEINFELD [continued]: job-- for example, I work with a lot of MBA students,and if I go around the room and I ask themwhat job they're going to be pursuing when they graduate,a huge percentage says consulting,even the very, very few of them might be hiredby a major consulting company.And if I ask an international student,they're going to name the big four companies,like Deloitte and PWC, and the chances of them being hired

    • 12:15

      STEVEN STEINFELD [continued]: are really very, very low.For millennials, the next job is less than three years away.If you are not successful right away,it's very, very important to stay confident, positive,and persistent.The earlier you get started thinking about the discoveryprocess-- in other words, what do I like to do.

    • 12:37

      STEVEN STEINFELD [continued]: Get in touch with yourself, get in touch with your strengths.What do I like to do, what am I good at,what are my soft skills?Am I a good problem solver, am I a good communicator,am I detail oriented?What's my basic personality?Am I an extrovert, am I an introvert?Am I the kind of person who wants to work with data,

    • 12:59

      STEVEN STEINFELD [continued]: am I the kind of person that wants to work with people?To get in touch with yourself so that as careerscome to your attention, you're able to makeintelligent judgments.But when you do think of a career that's a possibility,get with somebody who's doing that work.So let's say you want to be an accountant.

    • 13:20

      STEVEN STEINFELD [continued]: Get with an accountant, find out whatit's like, tell them about yourself, get their advice.See if they think that that's a good career for you, that'sa career that you'd enjoy, you'd be successful at.What are you interested in?What are your strengths?What are your skills?There are lots of resources and assessmentsthat students can use to help them figure out

    • 13:40

      STEVEN STEINFELD [continued]: the right career path.For example, a lot of colleges offerthe MBTI, the Myers-Briggs personality assessment.I like the DISC assessment-- I give it to all my students--which tells you what your communication style is.So for example, if you're DISC, if you're Dominant,the D, then you might be cut out more for a sales career,a leadership type of position.

    • 14:01

      STEVEN STEINFELD [continued]: If you're a C, Conscientious, youmight be cut out for something that's more detail-oriented,like being an accountant.You can go to ONET OnLine and take an assessment there.It's a Department of Labor assessment,and it's not only going to give youan assessment of what might be interesting to you,but it's also going to give you a summary of all

    • 14:22

      STEVEN STEINFELD [continued]: the possible jobs that are out there so you can evaluatepossible jobs and careers.The most rewarding aspect of my jobis when I help somebody who's totally confused, or totallyoff the rails, or depressed, unfocused, to get focused,to get excited about a job and pursue it and land it, and get

    • 14:46

      STEVEN STEINFELD [continued]: off to a great career.Very often, people will contact me a yearor two, five years later and thank me,and tell me what a difference coaching made to them.You can get coaching for nothing.You can get it from a nonprofit for very small amount of money.You can read a book, like one of my books.

    • 15:09

      STEVEN STEINFELD [continued]: You can go to a workshop.Almost everybody needs some kind of support,because nobody really understands how the job searchprocess works.It's become very competitive and very sophisticatedover the last five, six, eight years.So I would just say get out there,look at all the resources that are available to you.

    • 15:29

      STEVEN STEINFELD [continued]: Don't assume that you can do it on your own.Actually, very few people are capable of having what we calla self-directed job search.Go to your career center, read a book, go to a workshop,get with a coach, and get the information that youneed to make the right choices.I have many, many stories of clients the students that I

    • 15:50

      STEVEN STEINFELD [continued]: worked with who were discouraged,depressed, unfocused, had no idea what to do next,and wound up with very, very successful outcomes.She's a Chinese student in the USwho got an undergraduate degree in business,was very, very good at data analysis,

    • 16:12

      STEVEN STEINFELD [continued]: but really had no idea what to do.When I met her, she was doing surveys in Chinatown,and by working through the process of discovery,preparation, action, and by being super, super determinedand proactive, she has been offered sponsorshipthree times by three different companies who have never

    • 16:34

      STEVEN STEINFELD [continued]: offered sponsorship before.One company sponsored her for an MBA,and today, she actually has a management positionand a global public relations firm,and all that happened within four years.So if you're determined, you follow a process,and you believe in yourself, amazing things can happen.

    • 16:57

      STEVEN STEINFELD [continued]: My advice to all job seekers is to stay confident, positive,and persistent.And that sounds easy to say, but it's very hard to do.You send out 300 resumes and you don'tget a response, which is why, by the way,I don't have my clients send out 300 resumes.But if you do, which is what a lot of students

    • 17:18

      STEVEN STEINFELD [continued]: do for an internship or a job, their first job out of college,they'll send out-- they think it's a numbers game.They'll send out hundreds of resumes,nothing happens, they become discouraged,and what happens then?They either slow down or they stop their job search,and that's the absolute worst thing that they can do.So you have to do whatever you can,following a process like the one that I use,

    • 17:38

      STEVEN STEINFELD [continued]: or just doing whatever you can to keepa positive frame of mind, keep determined,keep persistent, just go at it as if it's a job,and just to keep at it.But you have to have clear goals.If you don't have clear goals, youdon't really know what to do.So select the job and go for it, and just keep going for it

    • 18:00

      STEVEN STEINFELD [continued]: until you make it happen.OK, so get out there.Good luck, everybody.[APPLAUSE]

Career Coaching

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Abstract

Professional career counselor Steven Steinfeld explains the process of connecting workers with jobs. He discusses the characteristics that job-seekers should have and explains how he is able to find the right job for each person. He also talks through a few of the key challenges and pitfalls common among job-seekers.

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Career Coaching

Professional career counselor Steven Steinfeld explains the process of connecting workers with jobs. He discusses the characteristics that job-seekers should have and explains how he is able to find the right job for each person. He also talks through a few of the key challenges and pitfalls common among job-seekers.

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