Business & Management

454 videos and over 143 hours are available in this extensive and diverse collection. It includes in-depth interviews with experts from across the globe on topics as varied as innovation management, corporate social responsibility and social media marketing. View the very latest insights from marketing practitioners at brands including Kellogg’s and McDonald’s and watch management professionals, business leaders, entrepreneurs and marketers at work. View the title list here.

  • Dilemmas and Innovation: The Case of Kodak

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    Dilemmas and Innovation: The Case of Kodak

    Abstract

    Professor Gerard Tellis discusses the Kodak Dilemma. Using Kodak as an example, he shows how a large, prosperous organization can go bankrupt in a short time if they fail to adapt to changing times.

  • Real Time Marketing: Oreo and Tide

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    Real Time Marketing: Oreo and Tide

    Abstract

    Professor Tracy Tuten discusses social media marketing and how it challenges the traditional business model. She gives two demonstrations of companies that successfully capitalized on the 24/7 world the internet and social media have opened up.

  • Sponsorship Development

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    Sponsorship Development

    Abstract

    Professor Lisa Delpy Neirotti describes a step-by-step approach to securing corporate partnerships. She explains the perspectives of both the recipient and the corporation, with a focus on developing a mutually beneficial relationship.

  • Bruce Croxon: Episode 9

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    Bruce Croxon: Episode 9

    Abstract

    Bruce Coxon, a serial entrepreneur, discusses starting his own businesses and then moving into the world of investment. His success started with creating the first online dating platform, but after selling he switched to investment, starring on the show Dragon's Den. He explains how he instills values into his employees and his children, and what it is like to make the change from entrepreneur to investor.

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