Business and Marketing Insights: An Interview with Pedro Oliveria

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    • 00:17

      PEDRO DE OLIVEIRA: If in marketing,we are talking about getting to our customers.it's when you reach your customers without them knowing.You do that.So the influencers today, the biggest wayyou can do that where they can talk about your product,they can say good or bad things, but you don't even

    • 00:38

      PEDRO DE OLIVEIRA [continued]: grasp that that's a commercial, as opposed to justInstagram ad or like website pop-up that no onecan barely see anymore without getting annoyed.I think those are great.

    • 00:59

      PEDRO DE OLIVEIRA [continued]: I think this newest-- where someone justviews your product on a movie.And they don't need to mention it.They go, they show your brand, it works, and go to next scene.That kind, back of your head, youstart memorizing those and which quality.A funny one was, I started doing some handwork--

    • 01:22

      PEDRO DE OLIVEIRA [continued]: I do a lot of 3D printing, so I need to buy a new set of tools,and was between four or five brands that I had.And then when I was watching the YouTubers that I usuallydo that do this kind of thing, I waspaying attention to what kind of tools they were using.And my decision was most influenced by them, evenwithout them even knowing that they are doing commercial

    • 01:44

      PEDRO DE OLIVEIRA [continued]: for those brands.The best way for organizations to navigate [INAUDIBLE]and grow and change is to face it and not ignore it.You're always going to have change happening.

    • 02:05

      PEDRO DE OLIVEIRA [continued]: You're always going to have resistance of peoplenot wanting to change.We have done that for 20 years.Why should we change?So what we do recommend is through, what they call,extreme ownership.So your responsible for everything that's happening.

    • 02:25

      PEDRO DE OLIVEIRA [continued]: It doesn't matter if it's your bossor under you, your employees.And you take ownership of that, and you communicatewhy we are doing that way.I doubt your boss has taken a decision because shedoesn't like you or she doesn't want your company to succeed.Same thing for employees.Everyone was [INAUDIBLE],, also they can get raises and be

    • 02:46

      PEDRO DE OLIVEIRA [continued]: proud of working there.So if you communicate that, you can get overany of the barriers of changes and [INAUDIBLE]..

Business and Marketing Insights: An Interview with Pedro Oliveria

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Abstract

Pedro de Oliviera discusses the effectiveness of reaching consumers through native marketing, and how to deal with change as an organisation.

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Business and Marketing Insights: An Interview with Pedro Oliveria

Pedro de Oliviera discusses the effectiveness of reaching consumers through native marketing, and how to deal with change as an organisation.

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