Business and Marketing Insights: An Interview with Mark Gagnon

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    • 00:01

      [MUSIC PLAYING][What is the best way for students to approach difficultbusiness decisions?]

    • 00:15

      MARK GAGNON: Well, thoughtfully, and ratherthan, they really need to take their time to understandthe situation, to understand the information at hand.[Mark Gagnon, Harbaugh Entrepreneurship Scholar &Entrepreneurship Coordinator] [College of AgriculturalSciences, Penn State University] And also understandthe implications of the decision,not only first order in terms of cause and effect,but what could be some of those second and third-order

    • 00:37

      MARK GAGNON [continued]: implications out of a decision?[What do you think it takes to succeed in a global businessmarket?]Grit and competitiveness.Certainly, a very dedicated customerfocus, understanding not only where the customers are today,

    • 00:60

      MARK GAGNON [continued]: but where they could be tomorrow.And the cultural context of a global marketplace,which is very different not only within a nation state,but across international geographies.[What does an effective marketing strategy look liketo you?]

    • 01:22

      MARK GAGNON [continued]: Simple, engaging, customer-centric.Well, we see the classic startupswe talk about within entrepreneurshipand innovation.You think about marketing strategies, such as Apple--just the coolness that Apple has and how they brought that

    • 01:43

      MARK GAGNON [continued]: to the marketplace from everything from when you unpackyour iPhone, and the experience of openingthat box to how everything comes together, to the Apple store.You think about all the thought that goes into those touchpoints and bringing innovation.And you can see this along with other fundamental customer

    • 02:09

      MARK GAGNON [continued]: strategies that have been put together--marketing strategies.Netflix comes to mind.Amazon-- an amazing competitor that has gone and redefinedthe market spaces.All out of simplicity and being hyper-focusedon reducing those friction points for the customer

    • 02:30

      MARK GAGNON [continued]: and the consumer.[What does effective social media marketing look liketo you?]It's really going to where peopleare, so being where the customer is when the customer wantsyou to be there.And it's the idea of building a compelling, engaging

    • 02:52

      MARK GAGNON [continued]: relationship, and these platforms that keep evolving.And many of them have evolved beyond me for sure.But I see it in our students.And I certainly see it in a good number of the students thatwork in this space--certainly our graduates-- that they constantly are looking

    • 03:13

      MARK GAGNON [continued]: at the role of influencers, the ability to connect withothers-- to many on an individual level--and bring that connection to a product or service.[How can organizations and their employees best navigatechange?]I think it starts with--

    • 03:34

      MARK GAGNON [continued]: all of us have a certain degree of openness to change,but an understanding and a willingness to grow,and a receptivity to the very strong factthat things do change and will.And so developing agility, bandwidth, continuous growth,

    • 03:55

      MARK GAGNON [continued]: and pursuing those avenues to build your readiness,or hopefully even better than readiness-- proactivenessto initiate change.Those that are moving change and initiating it,I find are often better off than waiting for it.[What makes a successful entrepreneur?]

    • 04:22

      MARK GAGNON [continued]: Successful entrepreneurs are disciplined and dedicatedin their process.You know, the passion and the desire to bring a productor service out to change the world for the better.It's there.It's a fundamental.You see it.It has to be in the heart of the entrepreneurto go and deliver this change, and to push forward

    • 04:43

      MARK GAGNON [continued]: with an amazing persistence against considerable inertia.What I've seen in successful entrepreneursis that they have a level of dedicationand focused energy that's just tremendous.And all the while--and I can give you a whole list of characteristics I've seen--

    • 05:06

      MARK GAGNON [continued]: but successful entrepreneurs-- they'renot these crazy risk takers that the world sees them to be.They manage risk, and they manage it down tremendously.They utilize resources that are acquired at lower coststhan much of the marketplace obtains them for.

    • 05:28

      MARK GAGNON [continued]: They are not afraid to ask for help, evenfrom people that they newly meet or a stranger.They're able to really identify and initiate structurewhere structure doesn't exist and pursue thatto deliver value.

    • 05:49

      MARK GAGNON [continued]: [Are there any entrepreneurs whosework you find particularly inspiring?]Well, certainly the gentleman whoendowed my position, Earl Harbaugh, in his storyis amazing, from being a company founder, startingwith an idea to building an amazing enterprise.

    • 06:10

      MARK GAGNON [continued]: But there are many others that I'veinteracted with in our college thatjust have had some tremendous experiences bringingtheir startups forward.There's a good number of the well-known and celebratedentrepreneurs, and they should be, because they'veaccomplished incredible things.[MUSIC PLAYING]

Business and Marketing Insights: An Interview with Mark Gagnon

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Abstract

Mark Gagnon discusses different approaches to difficult business decisions, what it takes to succeed in the global business market, effective market strategies, and other associated topics on business and marketing.

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Business and Marketing Insights: An Interview with Mark Gagnon

Mark Gagnon discusses different approaches to difficult business decisions, what it takes to succeed in the global business market, effective market strategies, and other associated topics on business and marketing.

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