Transcript

B2B Marketing Journey: Making Renewable Remarkable

Video Type: Conference

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  Shafer, A. (Speaker). (2016). B2b marketing journey: making renewable remarkable [Streaming video]. Retrieved from SAGE Video.
  
  Shafer, Andy. "B2B Marketing Journey: Making Renewable Remarkable." SAGE Video video, 00:30:43. 2016. http://sk.sagepub.com/video/b2b-marketing-journey-making-renewable-remarkable.
  
  B2B Marketing Journey: Making Renewable Remarkable 2016, online video, SAGE Publications Ltd, London, viewed 21 September 2020, <http://sk.sagepub.com/video/b2b-marketing-journey-making-renewable-remarkable>.
  
  Shafer, Andy. "B2B Marketing Journey: Making Renewable Remarkable." Online video clip. SAGE Video. SAGE Publications Ltd, 25 Jun. 2016. Web. 21 Sep. 2020.
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Summary

Summary

Andy Shafer discusses renewable corporations and how his company, Elevance, is making renewable remarkable. Elevance is a chemical company that makes products from renewable resources when they are available. Shafer discusses products that Elevance has developed, different types of customers, and effective marketing.