Transcript

AMA-TV: Marketing Strategy and Tourism

Video Type: Video Case

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  Mauricio, R., & Kovacs, E. (Practitioners). (2014). Ama tv 3/17/2014 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986572
  
  Mauricio, Randell, and Eva Kovacs. "AMA-TV: Marketing Strategy and Tourism." In SAGE Video. Chicago: American Marketing Association, 2014. Video, 00:05:16. https://www.doi.org/10.4135/9781473986572.
  
  Mauricio, R. and Kovacs, E., 2014. AMA-TV: Marketing Strategy and Tourism, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986572> [Accessed 13 Apr 2021].
  
  Mauricio, Randell and Eva Kovacs. AMA-TV: Marketing Strategy and Tourism. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986572. 13 Apr 2021.
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Summary

Summary

This segment of AMA TV focuses on maximizing marketing reach. Common interests unite to draw tourists back after an ecological tragedy, and universities stretch to reach as many potential new students as possible.