Transcript

AMA-TV: CVS, Lead Generation and Customer Engagement

Video Type: Video Case

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  Kovacs, E., & Mauricio, R. (Practitioners). (2014). Ama tv 6/16/2014 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986459
  
  Kovacs, Eva, and Randell Mauricio. "AMA-TV: CVS, Lead Generation and Customer Engagement." In SAGE Video. Chicago: American Marketing Association, 2014. Video, 00:05:34. https://www.doi.org/10.4135/9781473986459.
  
  Kovacs, E. and Mauricio, R., 2014. AMA-TV: CVS, Lead Generation and Customer Engagement, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986459> [Accessed 13 Apr 2021].
  
  Kovacs, Eva and Randell Mauricio. AMA-TV: CVS, Lead Generation and Customer Engagement. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986459. 13 Apr 2021.
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Summary

Summary

In this episode of AMA TV, viewers learn about ending cigarette sales, the effectiveness of webinars, the key characteristics of a good boss, and the marketing guidebook "Aaker On Branding."