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AMA-TV: Pandora, Online Presence, Lead Nurturing, and Sustainability

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  Mauricio, R., Kovacs, E., & Miller, J. (Practitioners). (2011). AMA TV 8/22/2011 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986121
  
  Mauricio, Randell, Eva Kovacs, and Jon Miller. "AMA-TV: Pandora, Online Presence, Lead Nurturing, and Sustainability." In SAGE Video. Chicago: American Marketing Association, 2011. Video, 00:06:29. https://www.doi.org/10.4135/9781473986121.
  
  Mauricio, R., Kovacs, E. and Miller, J., 2011. AMA-TV: Pandora, Online Presence, Lead Nurturing, and Sustainability, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986121> [Accessed 26 Jan 2021].
  
  Mauricio, Randell, et al. AMA-TV: Pandora, Online Presence, Lead Nurturing, and Sustainability. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986121. 26 Jan 2021.
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Summary

Summary

AMA TV investigates personalization. This tool is used in marketing campaigns, self-branding, sales relationships, even gender tendencies in ad design.