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AMA-TV: Pandora, Online Presence, Lead Nurturing, and Sustainability

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  Mauricio, R., Kovacs, E. & Miller, J. (Practitioner). (2011). AMA TV 8/22/2011 [Streaming video]. Retrieved from SAGE Video.
  
  Mauricio, Randell, Eva Kovacs and Jon Miller. "AMA-TV: Pandora, Online Presence, Lead Nurturing, and Sustainability." SAGE Video video, 00:06:29. 2011. http://sk.sagepub.com/video/ama-tv-pandora-online-presence-lead-nurturing-and-sustainability.
  
  AMA-TV: Pandora, Online Presence, Lead Nurturing, and Sustainability 2011, online video, American Marketing Association, Chicago, viewed 11 August 2020, <http://sk.sagepub.com/video/ama-tv-pandora-online-presence-lead-nurturing-and-sustainability>.
  
  Mauricio, Randell, et al. "AMA-TV: Pandora, Online Presence, Lead Nurturing, and Sustainability." Online video clip. SAGE Video. American Marketing Association, 25 Jun. 2016. Web. 11 Aug. 2020.
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Summary

Summary

AMA TV investigates personalization. This tool is used in marketing campaigns, self-branding, sales relationships, even gender tendencies in ad design.