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AMA-TV: McDonalds, Sustainability, and Promotions

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  Mauricio, R. (Academics). (2012). AMA TV 2/13/2012 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986367
  
  Mauricio, Randell. "AMA-TV: McDonalds, Sustainability, and Promotions." In SAGE Video. Chicago: American Marketing Association, 2012. Video, 00:07:05. https://www.doi.org/10.4135/9781473986367.
  
  Mauricio, R., 2012. AMA-TV: McDonalds, Sustainability, and Promotions, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986367> [Accessed 20 Jan 2021].
  
  Mauricio, Randell. AMA-TV: McDonalds, Sustainability, and Promotions. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986367. 20 Jan 2021.
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Summary

Summary

AMA TV takes a positive approach to brand marketing. This episode highlights the negative-elimination perspective that McDonald's and Hyundai employed in separate campaigns to revitalize their company image.