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AMA-TV: McDonalds, Sustainability, and Promotions

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  Mauricio, R. (Academic). (2012). AMA TV 2/13/2012 [Streaming video]. Retrieved from SAGE Video.
  
  Mauricio, Randell. "AMA-TV: McDonalds, Sustainability, and Promotions." SAGE Video video, 00:07:05. 2012. http://sk.sagepub.com/video/ama-tv-mcdonalds-sustainability-and-promotions.
  
  AMA-TV: McDonalds, Sustainability, and Promotions 2012, online video, American Marketing Association, Chicago, viewed 21 September 2020, <http://sk.sagepub.com/video/ama-tv-mcdonalds-sustainability-and-promotions>.
  
  Mauricio, Randell. "AMA-TV: McDonalds, Sustainability, and Promotions." Online video clip. SAGE Video. American Marketing Association, 25 Jun. 2016. Web. 21 Sep. 2020.
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Summary

Summary

AMA TV takes a positive approach to brand marketing. This episode highlights the negative-elimination perspective that McDonald's and Hyundai employed in separate campaigns to revitalize their company image.