Transcript

AMA-TV: Bella, Millennials, and Brand Repositioning

Video Type: Video Case

Tools
Tools icon close
- info Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Hartman, M. (Practitioner). (2015). Ama tv 3/16/2015 [Streaming video]. Retrieved from SAGE Video.
  
  Hartman, Megan. "AMA-TV: Bella, Millennials, and Brand Repositioning." SAGE Video video, 00:03:44. 2015. http://sk.sagepub.com/video/ama-tv-long-term-strategy-development-and-networking.
  
  AMA-TV: Bella, Millennials, and Brand Repositioning 2015, online video, American Marketing Association, Chicago, viewed 21 September 2020, <http://sk.sagepub.com/video/ama-tv-long-term-strategy-development-and-networking>.
  
  Hartman, Megan. "AMA-TV: Bella, Millennials, and Brand Repositioning." Online video clip. SAGE Video. American Marketing Association, 25 Jun. 2016. Web. 21 Sep. 2020.
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Video
  Add this video to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Videos icon link (opens in new window)
  
  Clip - http://sk.sagepub.com/video/ama-tv-long-term-strategy-development-and-networking
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink: http://sk.sagepub.com/video/ama-tv-long-term-strategy-development-and-networking
  
  Copy to clipboard
  
  Cancel

Summary

Summary

This episode of AMA TV targets the generation gap and applies marketing research to millennials. Finding out the passions, dislikes, and fears of a generation can guide marketers and manufacturers to offer products that customers want and need.