Transcript

AMA-TV: Bella, Millennials, and Brand Repositioning

Video Type: Video Case

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  Hartman, M. (Practitioner). (2015). Ama tv 3/16/2015 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986671
  
  Hartman, Megan. "AMA-TV: Bella, Millennials, and Brand Repositioning." In SAGE Video. Chicago: American Marketing Association, 2015. Video, 00:03:44. https://www.doi.org/10.4135/9781473986671.
  
  Hartman, M., 2015. AMA-TV: Bella, Millennials, and Brand Repositioning, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986671> [Accessed 19 Jan 2021].
  
  Hartman, Megan. AMA-TV: Bella, Millennials, and Brand Repositioning. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986671. 19 Jan 2021.
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Summary

Summary

This episode of AMA TV targets the generation gap and applies marketing research to millennials. Finding out the passions, dislikes, and fears of a generation can guide marketers and manufacturers to offer products that customers want and need.