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AMA-TV: CMA, Mobile Marketing, and Twitter

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  Mauricio, R., Kovacs, E., & Minkara, O. (Practitioners). (2012). AMA TV 4/9/2012 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986336
  
  Mauricio, Randall, Eva Kovacs, and Omer Minkara. "AMA-TV: CMA, Mobile Marketing, and Twitter." In SAGE Video. Chicago: American Marketing Association, 2012. Video, 00:05:55. https://www.doi.org/10.4135/9781473986336.
  
  Mauricio, R., Kovacs, E. and Minkara, O., 2012. AMA-TV: CMA, Mobile Marketing, and Twitter, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986336> [Accessed 19 Jan 2021].
  
  Mauricio, Randall, et al. AMA-TV: CMA, Mobile Marketing, and Twitter. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986336. 19 Jan 2021.
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Summary

Summary

This episode of AMA TV looks at overlooked markets and under-researched opportunities. Country music fans represent a large community that spans across demographic categories, proving that preconceived notions can mean lost business.