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AMA-TV: Business Relationships, Happiness at Work, and Customer Behavior

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  Mauricio, R. & Kovacs, E. (Practitioner). (2013). Ama tv 5/6/2013 [Streaming video]. Retrieved from SAGE Video.
  
  Mauricio, Randell and Eva Kovacs. "AMA-TV: Business Relationships, Happiness at Work, and Customer Behavior." SAGE Video video, 00:06:35. 2013. http://sk.sagepub.com/video/ama-tv-business-relationships-happiness-at-work-and-customer-behavior.
  
  AMA-TV: Business Relationships, Happiness at Work, and Customer Behavior 2013, online video, American Marketing Association, Chicago, viewed 21 September 2020, <http://sk.sagepub.com/video/ama-tv-business-relationships-happiness-at-work-and-customer-behavior>.
  
  Mauricio, Randell and Eva Kovacs. "AMA-TV: Business Relationships, Happiness at Work, and Customer Behavior." Online video clip. SAGE Video. American Marketing Association, 25 Jun. 2016. Web. 21 Sep. 2020.
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Summary

Summary

It's often the small details and personal touches that make a business relationship. See how a hand-written letter to a client can establish a lasting personal bond.