Transcript

AMA-TV: Business Relationships, Happiness at Work, and Customer Behavior

Name: AMA-TV: Business Relationships, Happiness at Work, and Customer Behavior
Uploaded: 2016-06-25
Duration: 6 min 35 s
Description: It's often the small details and personal touches that make a business relationship. See how a hand-written letter to a client can establish a lasting personal bond.

Video Type: Video Case

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Mauricio, R., & Kovacs, E. (Practitioners). (2013). Ama tv 5/6/2013 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473985995
  
  Mauricio, Randell, and Eva Kovacs. "AMA-TV: Business Relationships, Happiness at Work, and Customer Behavior." In SAGE Video. : American Marketing Association, 2013. Video, 00:06:35. https://www.doi.org/10.4135/9781473985995.
  
  Mauricio, R. and Kovacs, E., 2013. AMA-TV: Business Relationships, Happiness at Work, and Customer Behavior, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473985995> [Accessed 22 Jun 2021].
  
  Mauricio, Randell and Eva Kovacs. AMA-TV: Business Relationships, Happiness at Work, and Customer Behavior. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473985995. 22 Jun 2021.
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Video
  Add this video to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - http://sk.sagepub.com/video/ama-tv-business-relationships-happiness-at-work-and-customer-behavior
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink: http://sk.sagepub.com/video/ama-tv-business-relationships-happiness-at-work-and-customer-behavior
  
  Copy to clipboard
  
  Cancel

Summary

Summary

It's often the small details and personal touches that make a business relationship. See how a hand-written letter to a client can establish a lasting personal bond.