- Summary
It's often the small details and personal touches that make a business relationship. See how a hand-written letter to a client can establish a lasting personal bond.
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Mauricio, R., & Kovacs, E. (Practitioners). (2013). Ama tv 5/6/2013 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473985995
Mauricio, Randell, and Eva Kovacs. "AMA-TV: Business Relationships, Happiness at Work, and Customer Behavior." In SAGE Video. Chicago: American Marketing Association, 2013. Video, 00:06:35. https://www.doi.org/10.4135/9781473985995.
Mauricio, R. and Kovacs, E., 2013. AMA-TV: Business Relationships, Happiness at Work, and Customer Behavior, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473985995> [Accessed 20 Jan 2021].
Mauricio, Randell and Eva Kovacs. AMA-TV: Business Relationships, Happiness at Work, and Customer Behavior. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473985995. 20 Jan 2021.
copy to clipboardIt's often the small details and personal touches that make a business relationship. See how a hand-written letter to a client can establish a lasting personal bond.
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