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AMA-TV: King Arthur Flour, Market Targeting and Social Media Platorms

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  (2015). Ama tv 6/15/2015 [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473986619
  
  "AMA-TV: King Arthur Flour, Market Targeting and Social Media Platorms." In SAGE Video. Chicago: American Marketing Association, 2015. Video, 00:03:30. https://www.doi.org/10.4135/9781473986619.
  
  , 2015. AMA-TV: King Arthur Flour, Market Targeting and Social Media Platorms, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473986619> [Accessed 14 Apr 2021].
  
  AMA-TV: King Arthur Flour, Market Targeting and Social Media Platorms. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473986619. 14 Apr 2021.
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Summary

Summary

This episode of AMA TV examines a new envisioning of the customer-oriented newsletter from King Arthur Flour. The humble newsletter becomes a full-featured newsstand magazine.