- Summary
Dr. Andrew McStay examines advertising through Roland Barthes' semiotic approach and Jean Baudrillard's consumer-society lens.
Have you created a personal profile? sign in or create a profile so that you can create alerts, save clips, playlists and searches.
McStay, A. (Academic). (2015). Advertising and society [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473930971
McStay, Andrew. "Advertising and Society." In SAGE Video. London: SAGE Publications Ltd., 2015. Video, 00:12:53. https://www.doi.org/10.4135/9781473930971.
McStay, A., 2015. Advertising and Society, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473930971> [Accessed 15 Jan 2021].
McStay, Andrew. Advertising and Society. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 16 Apr 2015. doi: https://www.doi.org/10.4135/9781473930971. 15 Jan 2021.
copy to clipboardDr. Andrew McStay examines advertising through Roland Barthes' semiotic approach and Jean Baudrillard's consumer-society lens.
We found other relevant content for you on other SAGE platforms.
Have you created a personal profile? Login or create a profile so that you can save clips, playlists and searches
Sign up for a free trial and experience all SAGE Knowledge has to offer.
start free 30 day trialYou must have a valid academic email address to sign up.
Sign up for a free trial and experience all SAGE Knowledge has to offer.
start free 30 day trialYou must have a valid academic email address to sign up.